{"id":83573,"date":"2026-04-21T00:01:00","date_gmt":"2026-04-21T06:01:00","guid":{"rendered":"https:\/\/www.opinionpublica.tv\/portada\/?p=83573"},"modified":"2026-04-20T19:39:13","modified_gmt":"2026-04-21T01:39:13","slug":"tim-cook-will-step-down-as-apple-c-e-o","status":"publish","type":"post","link":"https:\/\/www.opinionpublica.tv\/portada\/tim-cook-will-step-down-as-apple-c-e-o\/","title":{"rendered":"Tim Cook will step down as Apple C.E.O."},"content":{"rendered":"\n
\"Tim<\/figure>\n\n\n\n

Tim Cook, Apple\u2019s chief executive, said on Monday that he would step down after nearly 15 years running an operation that rode the wild popularity of the iPhone to become one of the most influential and valuable companies in the world.<\/p>\n\n\n\n

Mr. Cook, 65, will move into a new role as Apple\u2019s executive chairman in September and be succeeded in the company\u2019s corner office by John Ternus, the 50-year-old head of Apple\u2019s hardware engineering.<\/p>\n\n\n\n

The resignation of Mr. Cook will end one of the most successful management runs in the history of American business. During his tenure, Apple\u2019s annual profit quadrupled to more than $110 billion, while its value ballooned more than tenfold to $4 trillion.<\/p>\n\n\n\n

Mr. Cook replaced the Apple co-founder Steve Jobs shortly before Mr. Jobs\u2019s death in 2011, having earned a reputation for perfecting the nuts and bolts of a global consumer electronics business. Apple has since defined how a modern technology company operates, with products assembled in a supply chain that stretches from the giant operations that Mr. Cook helped create in China to India and Brazil and a popular retail business that operates on five continents.<\/p>\n\n\n\n

\u201cHe stepped into the world\u2019s biggest shoes \u2014 the biggest shoes that anybody on the planet has ever had to step into \u2014 and he\u2019s done an amazing job,\u201d said Peter Oppenheimer, Apple\u2019s chief financial officer from 2004 to 2014.<\/p>\n\n\n\n

Mr. Ternus joined Apple in 2001 and rose through its ranks as he oversaw the development of Macs and iPads. He will be Apple\u2019s eighth chief executive since its founding 50 years ago and its third since Mr. Jobs returned in 1997 to pull the company from the brink of bankruptcy.<\/p>\n\n\n\n

\u201cI am filled with optimism about what we can achieve in the years to come,\u201d Mr. Ternus said in a statement. \u201cI promise to lead with the values and vision that have come to define this special place for half a century,\u201d he added.<\/p>\n\n\n\n

Mr. Ternus will take over a company that has not created a new mainstream product in a number of years and faces questions about its business. Apple has lost several top executives in recent months, worrying investors about the depth of its next generation of managers and its long-term strategy, particularly with artificial intelligence. The company has largely stayed on the sidelines as the rest of the technology industry has committed to spending hundreds of billions of dollars developing A.I.<\/p>\n\n\n\n

Apple is also navigating increasingly choppy political waters, including whiplash over the Trump administration\u2019s tariffs, a looming antitrust trial and geopolitical tensions with China.<\/p>\n\n\n\n

In recent years, Mr. Cook, out of necessity, had become the technology industry\u2019s leading diplomat, making regular visits to Washington and Beijing to try to manage the often conflicting agendas of President Trump and Xi Jinping, China\u2019s leader. As executive chair, he \u201cwill assist with certain aspects of the company, including engaging with policymakers around the world,\u201d Apple said in a press statement.<\/p>\n\n\n\n

\u201cThis is not goodbye,\u201d Mr. Cook said in a letter on Apple\u2019s website. But, he added, it is a \u201cmoment of transition.\u201d<\/p>\n\n\n\n

Apple remains one of the most profitable companies in the world, thanks to the stability of sales of its iPhones, products like the Apple Watch, and services including iCloud and Apple Pay.<\/p>\n\n\n\n

Mr. Cook joined Apple in 1998 from the computer maker Compaq, transformed how Apple managed its product inventory and became its chief operating officer in 2007. In a 2010 commencement speech at Auburn University, he said Apple and Mr. Jobs had provided him with \u201cthe opportunity to engage in truly meaningful work every day.\u201d<\/p>\n\n\n\n

Although Mr. Cook rarely discussed his personal life, other than his childhood in Alabama and his college years at Auburn, he also became one of the most prominent gay executives in corporate America.<\/p>\n\n\n\n

Despite years of success, Mr. Cook never shook the perception that he was not a technological visionary like Mr. Jobs. When he took over the helm of Apple in 2011, the release of new iPhones had already become cultural touchstones, as closely watched as the latest blockbusters from Hollywood.<\/p>\n\n\n\n

\u201cIt\u2019s very difficult to innovate when you\u2019re the size of Apple,\u201d said Mike Slade, who advised Apple and Mr. Jobs on product and marketing strategy from 1998 to 2004. He added that Mr. Cook\u2019s legacy was \u201ccontinuous improvement in every aspect and fantastic new products.\u201d<\/p>\n\n\n\n

In recent years, Apple has raised the prices of its devices and leaned on its services for growth, selling more software to be used in the more than one billion iPhones in use around the world. Its services business has steadily grown over the past decade, most recently accounting for about a quarter of its annual revenue.<\/p>\n\n\n\n

But Apple has been seeing mixed results in other parts of its business, with slowing growth from wearables, which include the Apple Watch and AirPods, and sometimes middling sales in China. In 2024, the company made a disappointing foray into so-called augmented reality through its headset, the Vision Pro.<\/p>\n\n\n\n

Apple\u2019s relationship with China has otherwise become a vulnerability. In addition to the country\u2019s accounting, at times, for a quarter of Apple\u2019s annual revenue, the company makes an estimated 80 percent of its iPhones in China.<\/p>\n\n\n\n

Mr. Cook has forged a relationship with Mr. Trump, who has criticized Apple for not making iPhones in the United States. Last year, Mr. Cook presented Mr. Trump with a 24-karat gold gift, as his company sought to avoid the president\u2019s threats of tariffs on its devices. In 2019, Mr. Trump called Mr. Cook \u201cTim Apple,\u201d a mistake the executive embraced by briefly changing his last name to Apple\u2019s logo on X.<\/p>\n\n\n\n

\u201cHe calls me, and others don\u2019t,\u201d Mr. Trump said in 2019. \u201cOthers go out and hire very expensive consultants, and Tim Cook calls Donald Trump directly. Pretty good, and I would take that call, too.\u201d<\/p>\n\n\n\n

Mr. Ternus joined Apple four years after his graduation from the University of Pennsylvania in 1997. He initially worked on screens for Apple\u2019s Macs and eventually became a key lieutenant of Dan Riccio, a longtime engineering leader at the company. As Mr. Riccio rose through the ranks at Apple, Mr. Ternus\u2019s responsibilities expanded to include teams working on Macs and iPads. Mr. Ternus succeeded Mr. Riccio in 2021.<\/p>\n\n\n\n

Apple also said on Monday that Johny Srouji, who has led its work on its own chips, had been promoted to chief hardware officer. In addition to helming hardware technologies at the company, Mr. Srouji will take over Mr. Ternus\u2019s roleoverseeing hardware engineering.<\/p>\n\n\n\n

Now, Mr. Ternus will prepare to face a concern that dogged Mr. Cook throughout his tenure: Can Apple create new, industry-changing products without Mr. Jobs at the helm?<\/p>\n\n\n\n

\u201cJohn is going to have to find a way to have Apple make products that make a dent in the universe again,\u201d said Cameron Rogers, who worked at Apple in product marketing from 2005 to 2022. \u201cBig companies don\u2019t die, they become irrelevant.\u201d<\/p>\n\n\n\n