Chatbots are the new influencers brands must woo

Chatbots are the new influencers brands must woo

In late 2024, Stacy Simpson, the chief marketing officer of Athenahealth, a health care software and services provider, started asking artificial intelligence chatbots like ChatGPT about her company. The results were not ideal. The chatbots did not know about some of Athenahealth’s offerings and did not name the company as an option when asked. They […]

The quiet architect of Trump’s global trade war

The quiet architect of trump’s global trade war

On Jan. 26, 2025, Jamieson Greer was teaching Sunday school to a group of 9-year-olds when one of his phones started blowing up with calls from the White House. Six days into the new administration, President Trump was already deploying his favorite weapon: the threat of crippling tariffs to bend countries to his will. This […]

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